AN UP COMING ARTISTE MUST POSSESS THE FOLLOWING Class
They have got class. They communicate class. Well comported. They
are organized. They look altogether and like they know what they are
doing. Right from their packaging to their delivery you can tell they
are in a class of their own.
Good Business sense
They have a business approach to their careers and music things.
They are really into music business, they don’t just sing. Like we say
in Nigeria, “they mean business”. Some of them even work with
professionals regarding different aspects of their careers that require
more seriousness and attention.
They do their best to earn a good name and still strive to keep this
good name of theirs. This separates them from the pack and makes
organizations want to do business with them.
Integrity could mean: showing up (on time) for your shows, show up
sane and looking approachable, be a total brand ambassador (not like you
are an ambassador to Guinness stout and yet drinking legend extra stout
They are a package
A total/complete package they are. I mean they are a clique. They
are usually booked together due to this factor. They have built an image
and a perception in the minds of the general public that says ‘this is
us’. Organizations would prefer to book a clique that consist of like 5
artists inclusive of 2stars than book 5 different individual artists. It
saves them stress and unnecessary extra cash. And this is a plus to the
clique’s management or record label because they get gigs regularly and
their not so talented artistes get to tag along, getting exposure and
hype alongside the ones the music loving public really want.
There’s structure and organization
There’s seriousness. The corporate world can relate with them. They
are an entertainment company the corporate world can identify with
because they look altogether. It’s like this: a business structure doing
business with a business structure. Makes sense huh?
More importantly, they are entertainers
They don’t take the entertainment out. That is what they are
about-entertainment. Their creativity and music is the core of their
business. They don’t forget that that’s why they are. This is because
all the structure and organization without good music or music that the
music moving public wants means -no business. Why would an organization
want to do business with them? Corporate organizations that get artists
to endorse their service or product have their own interest at heart and
they approach artists whose music is mostly loved by their consumers,
artists who have a huge influence on their consumers.
Thriving music cliques are not made up of super humans. They are
music practitioners like you and me. They just add an extra to what they
Do study the market. Study the top music cliques and find out more
of what makes them tick. Take note of this and blend it with your own